The Bloodborne Virus Public Awareness Campaign

The Bloodborne Virus Public Awareness Campaigns aim to raise awareness of the benefits of safer sex, particularly in relation to the prevention of sexually transmitted infections (STIs) including HIV. The campaigns aim to raise awareness of safer sex particularly in relation to prevention of STIs including HIV. Other campaigns have covered topics including:

• How to get tested to Bloodborne Viruses and STIs
• Travel health
• Reducing Stigma around Bloodborne Viruses and Testing

Media methods have included advertising via: cinema, PCs in universities, posters on toilet doors, poster distribution, buses, and magazines. Some of the promotional images are shown below:

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