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22 June 2009

NHSG/104/09

Joe Harper leads the way for stroke awareness FAST Campaign Launch - Joe Harper


A new campaign promoting stroke awareness in the North East has been launched by footballing legend and 'King of the Beach End' Joe Harper.

The campaign, led by Chest Heart & Stroke Scotland (CHSS) and NHS Grampian, aims to increase awareness of the signs and symptoms of stroke and why quick and appropriate action could save a life. 

This is summed up in the initials FAST:

  • Facial weakness - can the person smile?  Has their mouth or eye drooped?
  • Arm weakness - can the person raise both arms?
  • Speech problems - can the person speak clearly and understand what you say?
  • Time to call 999

If a person has failed any of these tests, it is crucial to call 999.

At the launch, Joe Harper joined Dr Mary Joan Macleod (Acute Stroke specialist and clinical lead for the acute stroke service in the North East of Scotland), and Margaret Somerville, CHSS Director of Advice and Support.

The launch marks the start of the FAST awareness campaign in Grampian, which includes a taxi cab which has been specially branded with these vital stroke awareness messages, information leaflets delivered to every household, advice messages on radio, and bus advertising.  The taxi with its FAST livery will be seen throughout the Aberdeen city area.  Passengers will find FAST messages inside the cab as well, and can ask their driver about the campaign and its messages.

FAST Campaign Taxi

Joe Harper had a stroke in 2004, when he was 55.  He said: "Prompt action from a paramedic and the subsequent after care I received from the medical staff, at both Kirkcaldy and Aberdeen Hospitals, ensured my full recovery.

"Strokes can happen to anyone of any age, so it is important for everyone to recognise the early signs, and use FAST."

Dr Macleod said:

"Stroke is a medical emergency and by calling 999 you can help someone reach hospital quickly and receive the early treatment they need.  Prompt action can prevent further damage to the brain and help someone make a full recovery.  Delay can result in death or major long-term disabilities, such as paralysis, severe memory loss and communication problems."

Margaret Somerville, CHSS Director of Advice and Support said: "Stroke is the third biggest killer and the main cause of chronic disability in the UK.

"In 2008, 22 people below the age of 40 and 253 people below the age of 65 had a stroke and were admitted to NHS hospitals in Grampian.  Everyone should know how to spot the signs of stroke and help save a life."

For information about Chest Heart & Stroke Scotland, see Link opens in new windowwww.chss.org.uk

Corporate Communications
NHS Grampian